Velvet Taco
Fast Casual Tacos
Velvet Taco opened its doors in Dallas’ Knox-Henderson neighborhood in 2011 with a bold idea: a taco didn’t have to be Tex-Mex—it could be a canvas for flavors and culinary inspiration from around the world. Bold, rebellious, and unapologetically funky, the brand quickly built a loyal following and has grown from a local Dallas original into a nationally recognized concept.
Our Role
Salt & Thyme began its partnership with the Front Burner team as Velvet Taco prepared to open its second location in Fort Worth. Since then, the brand has expanded to more than 60 locations across the country, and Salt & Thyme has participated in multiple successful transactions along the way—from L Catterton’s strategic investment in 2016 to Leonard Green & Partners’ majority investment in 2021.
From its early days in Dallas to its continued national expansion, Velvet Taco is a powerful example of how a distinctive idea, strong brand identity, and thoughtful growth strategy can create enduring value. With continued momentum and significant opportunity ahead, Velvet Taco’s story is still being written.